Client
Category
CUES, EU Project
2025
Infographic
01 The Project
The CUES (Consumers’ Understanding of Eating Sustainably) project is an EU initiative exploring how to make sustainable food choices more appealing and trustworthy while contributing to a more sustainable food system. They wanted to transform key takeaways from workshops in four countries into clear, on-brand visuals that participants could easily engage with. Wageningen University & Resesarch is a partner of the project.
02 The Challenge
Translate complex workshop findings and barriers into accessible, visual formats
Create a clear, concise infographic that can be easily shared and reused
Design within brand tone and feel, despite lacking official branding guidelines
Engage participants in an inclusive, visually engaging way to sustain interest and retention throughout the project
03 The Solution
Used visual storytelling and relatable characters to illustrate key challenges within a transparent value chain
Developed a narrative-led infographic that strikes a balance between clarity, accessibility, and visual engagement
Designed with flexibility and intent—ensuring the visuals align with the project’s ethos and support participant understanding and connection
