Client
Category
Kaydee Web
2025
Small Business
01 The Project
Kaydee Web creates active, ethical, and effective websites with a strong focus on visibility and SEO. To better connect with her target audience, she wanted to simplify a complex part of her work through a clear visualisation.
02 The Challenge
Simplify complex business services into a tool that is easy to understand and explain.
Use an analogy that resonates with the target audience and aligns with the brand.
Design a clear, concise infographic that is easy to share and reuse.
Create two formats:
- A simple icon/spot illustration for quick use.
- A detailed version for informative and explanatory purposes.
Maintain consistency with the brand’s tone and visual identity.
03 The Solution
Applied visual storytelling using a castle metaphor to engage the target audience.
Designed a narrative-led infographic balancing clarity, accessibility, and visual appeal.
Integrated icons to highlight and explain individual components.
Selected accessible, highly readable fonts for broader usability.
Added a QR code to improve access and encourage interaction.
